Subtle > Spectacle

Brands like Burberry and Loro Piana lean into quiet symbolism — soft horse motifs, embroidery, textures, and colour stories that feel intentional, not performative. These are pieces designed to live past reunion dinners.

Heritage, Reworked

For houses with equestrian DNA like Longchamp, Lunar New Year feels natural. The horse isn’t a trend — it’s already part of the brand language. The result? Capsules that feel authentic, not seasonal.

Street-Ready Festivity

Meanwhile, brands such as Tommy Hilfiger and Stone Island bring Lunar New Year into everyday wear — varsity jackets, outerwear, and pieces made for movement, not ceremony.

Less “Lucky”, More Intentional

Even maximalist houses like Versace and Valentino are editing back. Red still shows up — but controlled. Gold appears — but quietly. The message is no longer prosperity as excess, but prosperity as confidence.

The XiXi Take

Luxury has finally understood the assignment.

Gen Z doesn’t want Lunar New Year fashion that feels rented for one night. We want pieces that carry meaning into the year — clothes that signal momentum, identity, and evolution.